In 2025, speed and scale are table stakes in marketing—and AI is the engine behind both. But the real leverage doesn’t come from using AI once; it comes from building a repeatable prompt toolkit that fits right into your workflow.
Below are 10 battle-tested AI prompts that marketing teams should keep bookmarked, templatized, or embedded in their tools. Each one is designed to be practical, flexible, and easy to adapt—whether you’re working on a brand campaign, email sequence, or influencer brief.
1. Ad Copy Variations
Prompt:
“Write 5 variations of ad copy for a [product/service] targeting [audience] on [platform]. The tone should be [friendly/professional/bold/etc.], and each version should be under [X] characters. Focus on [key feature or benefit].”
Example:
Write 5 variations of ad copy for a productivity app targeting remote freelancers on Instagram. Tone: bold. Under 100 characters. Focus on saving 10+ hours/week.
2. Subject Line Testing
Prompt:
“Generate 10 subject line options for an email promoting [offer/product/event]. The audience is [describe briefly], and the goal is to increase open rates. Include 3 with urgency, 3 with curiosity, and 4 with direct value propositions.”
3. Blog Post Outlines
Prompt:
“Create a detailed blog post outline for a post titled: ‘[Title]’. The target reader is [describe], and the goal is to [educate/sell/inform/SEO rank]. Include H2s and H3s with short bullet points for each.”
Example:
Title: “How AI is Changing Social Media Strategy in 2025”
Target: Social media managers at B2C brands
Goal: Educate + improve organic content strategy
4. Email Sequences
Prompt:
“Write a 3-part email sequence to re-engage leads who downloaded our [lead magnet] but didn’t convert. Tone: [brand voice]. Audience: [persona]. Include clear CTAs and subject lines.”
5. Campaign Briefs
Prompt:
“Draft a marketing campaign brief for our upcoming launch of [product/service]. Include: objective, key messages, audience, channel mix, timeline, success metrics, and creative direction. Keep it concise and clear.”
Pro Tip: Feed the model past briefs for better consistency with your team’s format.
6. Landing Page Copy
Prompt:
“Write landing page copy for a [type of product/service] targeting [audience]. The goal is to [get signups/demo requests/purchases]. Include: headline, subheadline, 3 key benefits, and a call-to-action.”
7. FAQ Generation
Prompt:
“Generate a list of FAQs for a [product/service] based on common objections or user questions. The audience is [new customers/prospects]. Include brief, helpful answers in brand voice.”
Example:
FAQs for a no-code analytics tool targeting non-technical founders.
8. Social Media Calendar Ideas
Prompt:
“Suggest 15 social media post ideas for a [brand type] in [industry]. Audience: [persona]. Mix educational, promotional, behind-the-scenes, and community-building content.”
9. Influencer Outreach Messages
Prompt:
“Write a cold outreach DM/email to an influencer who focuses on [topic] to collaborate on promoting [product/service]. Keep it concise, professional, and personalized based on their content style.”
10. Marketing Copy Rewrites
Prompt:
“Here is a block of marketing copy: [paste text]. Rewrite it in three tones:
- Conversational and casual
- Executive/professional
- High-energy and persuasive
Keep the message the same, just change the style.”
Final Thought:
Prompting isn’t just a technical skill—it’s a creative extension of your marketing brain. By saving a prompt library like this, you’re not just speeding up tasks—you’re creating a repeatable system that helps your team stay on-message, on-brand, and always moving forward.
📌 Pro Tip: Store your favorite prompts in a shared doc, Notion database, or inside your AI tool of choice for easy reuse.
Want this as a downloadable prompt pack or turned into a Notion template? Let me know—I can create it.